Privacy Policy

2. Information We Collect

Depending on how you use EasyGiftCard, we may collect the following types of information.

Information you provide

• recipient name;
• sender name;
• gift occasion;
• budget and gift preferences;
• interests or other information used to find a suitable gift;
• personalized gift messages;
• information you voluntarily provide when contacting us.

Information collected automatically

We may automatically collect technical and usage information such as IP address, browser type, device type, approximate location, pages viewed, referring pages, timestamps, and information about how you interact with the service.

3. How We Use Information

We may use collected information to:

• provide and operate EasyGiftCard;
• understand gift preferences and generate recommendations;
• create personalized gift messages and presentations;
• generate and display shareable gift pages;
• measure service usage and improve the product;
• detect abuse, fraud, security issues, and technical problems;
• communicate with you when you contact us;
• comply with applicable legal obligations.

4. Gift Information and Shareable Pages

When you create a digital gift, information such as recipient names, sender names, personalized messages, and generated artwork may become part of a shareable gift page.

A shareable gift page may be accessible to anyone who has its unique URL. You should therefore avoid including sensitive, confidential, or unnecessary personal information in gift messages or other content intended to be shared.

We may retain gift-page information for as long as reasonably necessary to provide the service, maintain security, measure usage, or satisfy legal obligations.

5. AI Services

EasyGiftCard may use third-party artificial intelligence services to process information provided through the Gift Finder and gift personalization features.

This may include information such as recipient details, occasion, interests, budget, and personalization instructions.

AI services may be used to generate gift recommendations, personalized text, recommendation explanations, image prompts, and gift artwork.

We use reasonable measures to limit the information sent to third-party AI providers to what is necessary for the requested functionality.

6. Cookies and Similar Technologies

EasyGiftCard may use cookies, local storage, pixels, analytics tools, and similar technologies to operate the website, understand usage, maintain security, and improve the service.

Some third-party services used by EasyGiftCard may also use cookies or similar technologies according to their own privacy policies.

You can generally control cookies through your browser settings. Disabling certain cookies may affect some functionality of the website.

7. Analytics

We may collect analytics information about how visitors use EasyGiftCard, including pages visited, interactions with the Gift Finder, gift creation events, referral information, and technical information about devices and browsers.

Analytics information helps us understand which parts of the service are useful, identify problems, and improve conversion and user experience.

8. Affiliate Links and Third Parties

EasyGiftCard may link to third-party websites where gift cards or related products can be purchased.

Some of these links may be affiliate links. If you follow an affiliate link and make a qualifying purchase, EasyGiftCard may receive a commission at no additional cost to you.

Once you leave EasyGiftCard and visit a third-party website, that website's own privacy policy and terms apply.

9. Service Providers

We may use trusted third-party service providers to operate parts of EasyGiftCard, including hosting, databases, analytics, artificial intelligence, image generation, email, security, storage, and other infrastructure.

These providers may process information on our behalf and are expected to use it only for the purposes for which it is provided, subject to their applicable agreements and policies.

10. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the service, maintaining records, improving the service, preventing abuse, resolving disputes, and complying with legal obligations.

Retention periods may vary depending on the type of information and why it was collected.

11. Data Security

We use reasonable technical and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet service or method of electronic storage can be guaranteed to be completely secure.

12. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, including rights to access, correct, delete, restrict, object to certain processing, or obtain a copy of your information.

You may also have the right to withdraw consent where processing is based on consent.

To make a privacy request, contact us at:

[email protected]

We may need to verify your identity before fulfilling certain requests where required to protect your information.

13. Children's Privacy

EasyGiftCard is not intended for children who are below the minimum age required to use online services under applicable law.

We do not knowingly collect personal information from children in violation of applicable law. If you believe that a child has provided personal information to us, please contact us so that we can review and address the situation.

14. International Data Transfers

EasyGiftCard and its service providers may process information in countries other than the country where you live.

Where applicable, we take reasonable steps to ensure that international transfers of personal information are handled in accordance with applicable data-protection requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the service, technology, legal requirements, or our privacy practices.

When we make changes, we will update the "Last updated" date at the top of this page.

16. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have a concern about how your information is handled, contact us at:

[email protected]